The SECOND BOOK is here!


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Digital Version (e-book)

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Kindle Unlimited - click here to read

Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. 

With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make.

Music business executive Mike Warner provides actionable advice, time-tested through more than 20 years in the music industry with proven results. 

Now updated with 130 more pages to include the latest in digital music, this second edition of Work Hard Playlist Hard covers everything from growth hacks for TikTok and Twitch to new artist tools for YouTube and Beatport. As a bonus, this latest edition also features a glossary of commonly used music industry terms.

With a focus on playlists and beyond, Work Hard Playlist Hard breaks down the streaming platforms and provides tools that can help artists find and grow their audience. 

Platforms Covered: Spotify, Apple Music, YouTube Music, Pandora, Beatport, Amazon Music, Twitch, TikTok and many more.

Work Hard Playlist Hard, Second Edition, includes contributions from artists and music industry experts and is written by Mike Warner.

Welcome to Work Hard Playlist Hard

Work Hard Playlist Hard was always intended to be a resource for all artists, managers, labels and curators. Now, after the success of the book, it has grown into a school. We believe in artists, and we are here to support you.

Everything you need is now here: There's live streams, courses, blog posts, and the podcast. Whatever way you learn best, we've got it. Of course, the book is here too.

Click here to find about more the changes we've made!

Work Hard Playlist Hard Merch is here!

We've got everything from T-Shirts to Tank Tops, Sweatshirts, Pop Sockets, Hoodies, Phone Cases and so much more!

Click here to visit the Merch store on Amazon!

Office Hours Live Streams

I am frequently going live to answer your questions and share news, tips plus updates. Follow more on any of the platforms below and turn notifications on so you don't miss out!

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